Businesses’ datafication and the protection of personal data
The increasing displacement of human activities and instances from a physical to a virtual domain brought some concern and issues in relation to this process. Given current times where physical activities have been limited by the COVID-19 outbreak, the digitization of businesses has accelerated its course. Today more than ever there Is the need to reach a full usability of digital instruments.
Such digitization inevitably delivered new concerns especially in relation with personal data; which have been acknowledged by the General Data Protection Regulation (GDPR) in 2016; the year of its entry into force.
Personal data are all that set of information that may identify an individual or make it identifiable. This means that when interacting with digital services providers, individuals leave digital trace of their online activities. This means that digital service providers must comply with a strict rules that define principles, manners, and requirements for a lawful data processing. In fact, sanctions and penalties in relation to unfair or unlawful data processing are high.
Within this context, it is paramount to understand duties, accountabilities and principles connected to data processing. Again, data controller and processor must be familiar with concepts such as Data Breach or Data Privacy Impact Assessment. Additionally, drafting a clear, transparent, and effective Privacy Notice just became a fundamental aspect of digitised businesses.
Digitisation brought new opportunities for companies that are willing to open themselves to a new way of undertaking business. In fact, data analytics and data analysis are precious instruments that allow to make informed decision based on real knowledge of your customers and clients. In this sense, Datafication and Digitisation represent an inevitable step to take.
VGS professionals have achieved expertise in Privacy Management and Data Protection Issues. VGS also delivered DPO services. Should you need assistance on this matter, please do not hesitate to contact us through the form you find in this page.